Cathy’s passion lies in assisting business owners make a thriving living in today’s marketplace by assisting business owners in branding themselves correctly and effectively.
Cathy has been starting and managing businesses for herself or others for 40 years. From retail business, to concierge business, to healthcare management businesses.
She has developed retail businesses from the ground up, including writing the business plan, implementing all elements of the business, branding, managing to success, and to final sale of the store.
Her experience in hands on management, plus purchasing media and writing ads enables her to be very compassionate and truly understand the challenges an owner is facing as the advertising marketplace continues to evolve and change.
An effective brand, image, and presence is the strong and firm basis for the future of any business, much like a foundation for a sturdy building. If you don’t lay the foundation correctly, you are forever correcting cracks and flaws. That is confusing and costly for any owner, and way more confusing for customers.
With an effective brand and a consistent image, the business and the owner are aligned both internally and visually; your belief in your product shines and your passion for assisting your customers is evident.